Launching Soon — No Subscription, Ever

Know where
they are. Always.

Icnea is the smart GPS & safety tracker for pets that sleeps when your pet is safe at home — and wakes the instant they're not. Magnetic wireless charging. Fully sealed. Four-layer connectivity. One price, forever.

~28g dog / ~22g cat
Geofence sleep mode
Weeks to months battery
Magnetic wireless charging
IP67 fully sealed
eUICC switchable SIM
Adaptive multi-layer tracking
£0/month forever

Join 2,847 pet owners already waiting

🛡️ Geofence Status
Safe at home
💤 Tracker sleeping · saving battery
No ports · Fully sealed
🔋 Battery
87% · ~6 weeks left
🧲 Magnetic dock included
Tractive — £8/month forever
Whistle — £10/month forever
Drains battery even when pet is home
Open ports let water in
Icnea — pay once, lasts months
How it works

Set it up once.
Forget it exists.

01

Clip onto any collar

The lightweight sealed pod threads onto any standard 15–20mm collar in seconds. About 28g for dogs and 22g for cats — lighter than most collar tags.

~28g / ~22g
02

Draw your safe zone

Open the free app, tap to draw a geofence around your home. The tracker enters deep sleep mode the moment your pet steps inside it. Up to 5 named zones.

Geofence sleep mode
03

Relax. We wake up when it matters.

Sequi sleeps silently while your pet is safe. The moment they cross the boundary, it wakes instantly, tracks in real time, and fires an alert to your phone.

Instant push notification

Sleeps when
they're safe.
Wakes when
they're not.

Every other tracker drains its battery 24 hours a day — whether your pet is sleeping on the sofa or missing three streets away. Icnea is smarter. It does almost nothing while your pet is home, and everything the moment they're not.

~6 months
for an indoor cat that rarely goes out
~6 weeks
for a garden dog that goes out daily
~5 days
in full alert mode if your pet is lost
💤 Inside geofence — sleeping

GPS off. Radio off. Only the motion sensor and clock run. The device sends nothing and uses virtually no battery. A 3-second GPS check every 5 minutes confirms position — then immediately sleeps again.

Battery drain: near zero · ~7µA
geofence boundary crossed
🚨 Outside geofence — full alert

Device wakes instantly. GPS locks on. Location sent every 30 seconds. Push notification fired to every family member's phone. Stays active until your pet returns home.

Full real-time tracking active
👆
"Find Now" — request location anytime
Even while sleeping, tap Find Now in the app and the tracker wakes, sends its exact location once, then goes back to sleep. Perfect peace of mind without draining the battery.
Adaptive multi-layer tracking

Four ways to find them.
Every single time.

Icnea never relies on a single network. It automatically uses the best available technology — prioritising free options first. No SIM subscription. No monthly bill. Ever.

📡 Primary
LoRa Radio
Up to 3 miles urban · 9 miles rural

A long-range radio signal that travels for miles using almost no power. The included home base station receives the signal and sends your pet's location to the app via your home WiFi. No mobile network needed. No ongoing cost.

🐕Pet escaped the garden or wandered far down the street
🏠 Secondary
WiFi
Instant updates at home

When your pet is near your home router, Icnea connects directly to your WiFi for instant, real-time location updates. No base station needed — just your existing broadband.

🐈Cat is in the garden or a nearby neighbour's yard
📲 On walks
Bluetooth
~330 feet (100 yards) from your phone

When you're out walking, Icnea connects directly to your phone via Bluetooth for continuous, battery-friendly updates. No data connection needed at all.

🚶Daily walks, dog parks, visits to friends
🆘 Emergency
Cellular Fallback
Nationwide coverage

A pre-paid eUICC lifetime SIM activates only when LoRa, WiFi, and Bluetooth are all out of range. 500MB pre-loaded — at one update per minute, that's roughly 25 years of emergency use. Included in the device price. The carrier is switchable via the app — so if that provider ever changes, you're never stuck.

⚠️Pet lost far from home in a completely unknown area
How it chooses which network to use
Bluetoothphone nearby?
WiFihome network?
LoRabase station?
Cellularlast resort
Icnea checks each layer automatically in milliseconds and adapts instantly. You never configure this — it just works.

No ports.
No cables.
No problem.

Every other pet tracker has a charging port — a hole in the case that lets water in and eventually fails. Icnea has zero openings. The enclosure is completely sealed, and charges magnetically, just like an Apple Watch.

1
Drop it on the dock
Magnets guide the tracker into perfect alignment automatically — no fumbling
2
Snap — it's charging
The LED confirms connection. Full charge in under 2 hours via the included dock
3
Back on the collar
Weeks until you need to think about it again — months for many cats
Magnetic dock included in box

You choose the carrier.
Not us. Not anyone else.

Most GPS trackers lock you to one carrier permanently. If that carrier goes bust, changes their terms, or simply gets worse — you're stuck. Icnea uses a next-generation eUICC chip that lets you switch mobile carrier from the app, at any time, in under 2 minutes.

⚠️ The problem with fixed SIMs

Locked forever to one carrier

Standard GPS trackers solder a fixed SIM to the circuit board during manufacturing. One carrier, permanently. If that carrier ceases operations or changes their IoT service — that device's cellular layer dies forever. No fix exists short of a hardware recall.

Carrier goes bust — device loses cellular permanently
Better carrier launches — you can't switch
Move country — poor roaming, no alternative
Terms change — completely powerless
✦ The Icnea solution — eUICC

Switch carrier from the app

Icnea uses a GSMA SGP.02-compliant eUICC chip — the same technology that lets iPhones switch networks without a physical SIM, adapted for IoT. Ships pre-loaded with 500MB lifetime data. If anything ever changes, you switch in minutes.

Carrier goes bust — switch via app in under 2 minutes
Better carrier launches — switch voluntarily
Move country — switch to local carrier profile
No hardware change ever needed — purely software
Same size & weight as fixed SIM — zero trade-off
How carrier switching works — no hardware needed
Triggercarrier changes
Open appSettings → Carrier
Select newcarrier from list
Doneunder 2 minutes
Collar stays on your pet. No physical access needed. Ever.

Why keep paying monthly
for something you already own?

Feature Tractive Whistle Apple AirTag Icnea ✦
Device price£50£80£29£89
Monthly fee£8/mo£10/mo£0£0 forever
3-year total cost£338£440£29 (BT only)£89
GPS tracking BT only
Battery (always-on mode)2–5 days3–7 days~1 year (BT only)Up to 10 days
Battery (geofence sleep) N/A N/A N/AWeeks to months
Geofence sleep mode Sleeps inside, wakes outside
"Find Now" on-demand ping
Works without mobile signal LoRa + WiFi fallback
Magnetic wireless charging Dock included
No ports / fully sealed IP67
Cellular SIMLocked carrierLocked carrierNone eUICC — switchable
Carrier lock-in riskHighHighNoneNone — open standard
Weight35g (cat)50g (dog)11g (BT only)~22g cat / ~28g dog
3-year total cost£338£440£29 (limited)£89

Everything you need.
Nothing you don't.

📍
Core

Real-time GPS

Live location updated every 30 seconds in alert mode. Works anywhere — parks, forests, cities, suburbs.

🛡️
Exclusive

Geofence sleep mode

Device sleeps completely inside safe zones. Wakes instantly on breach. No other pet tracker does this.

👆
Exclusive

Find Now ping

Request an instant location at any time, even while the tracker is sleeping. One tap, one wake, back to sleep.

🔋
Industry-leading

Weeks to months battery

Geofence sleep mode means most cats get 4–6 months per charge. Dogs 6–10 weeks. Up to 10 days in always-on mode.

🧲
New

Magnetic wireless charging

No cables, no ports, nothing to break. Drop it on the dock and it snaps into place. Included in the box.

💧
New

Fully sealed — IP67

Zero ports means a completely sealed enclosure. Rain, rivers, mud — nothing gets in. Submersible to 1 metre.

📡
Exclusive

Adaptive multi-layer tracking

Bluetooth → WiFi → LoRa → Cellular. Icnea automatically selects the best available network, always using the free option first. Cellular is a last resort, pre-paid, no subscription.

🔄
New

Switchable eUICC SIM

Not locked to one carrier. Switch mobile provider from the app in under 2 minutes if anything ever changes.

⚖️
Lightweight

~28g / ~22g

Dog version ~28g. Cat version ~22g. Lighter than Tractive's cat tracker, with far more features. Pets won't notice it.

🗺️
Core

Location history

Replay your pet's adventures. 30-day trail, favourite spots heatmap, daily routes. All free, all in the app.

👨‍👩‍👧
Core

Family sharing

Share access with your whole family. Everyone sees the same live map. No extra accounts or fees.

📱
Core

Free iOS & Android app

Beautiful, simple app. Geofence editor, live map, Find Now, battery history. Free forever. No in-app purchases.

2,847

pet owners have joined the waitlist

"I cancelled my Tractive subscription the moment I heard about Icnea. Paying £96 a year just to track my dog felt absurd. The geofence sleep mode alone makes it worth every penny."

— Sarah M., Golden Retriever owner

"My cat goes missing every few months. Months of battery life, no monthly fee, and a Find Now button for when she's hiding under a neighbour's car. Signed up immediately."

— James T., two cats

"The magnetic wireless charging and fully sealed casing sold me. No ports, no cables, nothing for my dog to chew through. This team clearly thought about every single detail."

— Maria L., Beagle owner

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never lose them again.

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